Advertising.com and The Magma Group Partner To Give Corporate America A Wireless Channel Into The College Market
CONTACT:Christopher Parente, Corporate Communications 410-244-6493, or e-mail, cparente@advertising.com or Matt Britton, The Magma Group, Inc. (617) 783-9700, Ext.22
Agreement to Revolutionize Marketing To Over 500 College Campuses Nationwide
BOSTON and BALTIMORE--(BUSINESS WIRE)--March 21, 2000-- In continuing its ongoing efforts to reach the lucrative college market, The Magma Group (www.magmagroup.com), a premier grassroots and permission-based college marketing firm, today announced a landmark agreement with Advertising.com, an infrastructure development company for precision Internet direct marketing. With the partnership, The Magma Group will utilize Advertising.com's AdBroadcast(SM) wireless advertising service to assist advertisers in targeting individualized messages to college and university students nationwide.
Under the terms of the agreement, The Magma Group will utilize its powerful Team Magma (www.teammagma.com) network of over 6,000 student organizations, to provide new users to Advertising.com's AdBroadcast(SM). AdBroadcast(SM) is the only marketing service available today that offers consumers payment for receiving targeted marketing messages on their wireless devices.
"The transient nature of the college market makes the AdBroadcast system vital in reaching today's college student," said Michael Cohen, CEO and Co-Founder of The Magma Group. "Now marketers will have the power to reach students with personalized messages anytime and at any location."
The partnership will seek to capitalize on the wireless revolution that is quickly infiltrating America's college campuses. According to a recent Student Monitor survey, over 36% of all college students own a cellular telephone and 26% own a pager. As a result, wireless devices are making for an effective and sizeable marketing channel to reach America's students.
"Traditionally, it has been very difficult to target relevant and personalized messages to individual students within the mass college and university markets," said John Ferber, Co-Founder and Chief Internet Officer of Advertising.com. "The combination of Advertising.com's optimized AdBroadcast product, The Magma Group's extensive resources in this market and the tremendous usage of wireless devices on campus, creates a unique and effective marketing channel."
AdBroadcast allows wireless phone or pager users to earn money while receiving relevant marketing messages from various advertisers on their personal devices. Enrollment for AdBroadcast is free and upon registering for the service, advertisements will be delivered directly to a user's wireless phone or text messaging based pager. Team Magma student groups will be compensated for acquiring new subscribers to the AdBroadcast system. Students who subscribe to the service will be compensated between 5 and 50 cents for each message they receive on their wireless device.
About The Magma Group
Founded in 1996 and based in Boston, The Magma Group is a marketing firm solely focused on reaching and influencing college students across America. The firm's unique blend of marketing services include Team Magma, a proprietary network of student organizations from over 500 colleges and universities nationwide that serves companies as a grassroots-channel into the college market. The firm assists top-tier Internet companies including eBay.com, Promotions.com, and Food.com which utilize the Team Magma network in efforts to increase use and awareness on campus through peer-to-peer marketing programs.
About Advertising.com
Founded in August 1998, Advertising.com, formerly known as TeknoSurf.com, offers a complete business solution for new media direct marketing. Successful advertising campaigns are delivered through an integrated package of content placement solutions and multiple delivery channels. The company's clients include numerous Fortune 100 corporations and 3 out of the top 10 Internet advertisers. Advertising.com is headquartered in Baltimore, MD, with offices in New York and San Francisco.
