Advertising.com Names Jeffrey A. Dickey Chief Strategy Officer
CONTACT:Christopher Parente, Corporate Communications 410-244-6493, or e-mail, cparente@advertising.com
BALTIMORE, Jan. 18 /PRNewswire/ -- Advertising.com, Inc., a fast-growing new media direct marketing company, today announced the appointment of Jeffrey A. Dickey as Chief Strategy Officer (CSO). As CSO, Mr. Dickey will oversee the Internet strategies of Advertising.com and is also responsible for new product management and strategic partnerships.
"Jeff Dickey has a successful track record in online advertising and innovative marketing techniques," said Scott Ferber, co-founder and President of Advertising.com. "As CSO of Advertising.com, he strengthens our ongoing strategic initiatives and further enhances our position as an industry leader in new media direct marketing."
From 1995 to 1997 Mr. Dickey served as Vice President of Business Development for the Internet advertising company DoubleClick Inc. Mr. Dickey joins Advertising.com after serving as a consultant to the company.
"Advertising.com has elevated the online advertising market to the next level through its unmatched technology, far-sighted business model and wide range of product solutions that maximize ROI for online marketers and web sites," said Mr. Dickey. "The company shares my vision of the Internet, where it is rapidly going and what it will take to assume the mantle of leadership in the coming year."
Prior to joining Advertising.com, Mr. Dickey was a strategic consultant for leading technology companies, including NetLibrary, BrainPlay, and @Home Networks. As VP of Business Development for DoubleClick Inc. Dickey developed the early network model for site representation and negotiated many of the original web site relationships for the network. Prior to joining DoubleClick Inc., Mr. Dickey founded and was chief executive of Jadmar Inc., a marketing consulting company that developed and executed marketing programs for Fortune 500 companies.
Advertising.com, formerly known as TeknoSurf.com, Inc., currently offers a broad range of solutions for online advertisers and publishers. These include their AdNetwork, a Web site network offering real-time automated placement and performance based pricing; E-mail Advertising Solutions (EMAS), a portfolio of special interest opt-in e-mails and placement solutions; and a new desktop channel product in advanced beta that enables advertising delivery to the desktop.
About Advertising.com
Founded in October, 1998, Advertising.com, formerly known as TeknoSurf.com, offers a complete business solution for new media direct marketing. Successful advertising campaigns are delivered through an integrated package of content placement solutions and multiple delivery channels. The company's clients include numerous Fortune 100 corporations and 3 out of the top 10 Internet advertisers. Advertising.com is headquartered in Baltimore, MD, with offices in New York and San Francisco.
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