CONTACT:Christopher Parente, Corporate Communications 410-244-6493, or e-mail, cparente@advertising.com
Fast-Growing New Media Direct Marketing Company Secures Ad Industry's Hottest URL
BALTIMORE, Jan. 18 /PRNewswire/ -- TeknoSurf.com, Inc., a fast-growing new media direct marketing company, today announced the renaming of their company as Advertising.com, Inc. The company specializes in new media direct marketing and channel building through the use of proprietary, intelligent targeting technology. Advertising.com also announced today the appointment of former vice president of business development for DoubleClick Inc., Jeffrey A. Dickey, as Chief Strategy Officer.
"With the name Advertising.com, our company is launching a new era of marketing based on industry-leading technology and services that deliver unsurpassed results for our clients," said Scott Ferber, Co-Founder and CEO of Advertising.com. "The success of our optimization technology and the popularity of our product offerings has helped us to achieve dramatic revenue growth and to deliver impressive client numbers."
Advertising.com currently offers a complete package of advertising solutions for targeting consumers that features an integrated range of Web, e-messaging and desktop product solutions. Advertising.com's products are built around its proprietary AdLearn(SM) technology, a technology that delivers average click-through-rates of 1.12%, almost three times the industry average of 0.4%. The company's revenues have grown over 230% over the past three months and monthly revenues are over $3 million.
"Advertising.com links the traditional Cost Per Click (CPC) model with the industry's best technology to deliver results that far exceed industry standards," said John Ferber, Co-Founder and Chief Internet Officer, Advertising.com. "We are poised at the leading edge of Internet marketing with technology that we believe will revolutionize how companies target and interact with their customers."
Advertising.com currently offers a broad range of solutions for online advertisers and publishers. These include:
AdNetwork- Web site network offering real-time automated placement and performance based pricing. AdNetwork channel options include Family & Health, Spanish & Latino, Business & Finance, Computers & Technology and "Entertainment & Sports.
E-mail Advertising Solutions (EMAS) - Portfolio of 11 different special interest opt-in direct e-mails and placement solutions that effectively target the needs and interests of subscribing readers, starting with NetEzines (daily, opt-in, content specific e-mails covering horoscopes, health, men's issues, women's issues, business, daily recipes, webmaster daily, contests and trivia, computing daily, jokes and sports). EMAS also offers the options of co-branded newsletters and targeted e-mail campaign management.
A new desktop channel product in advanced beta that enables advertising delivery to consumers via the desktop.
Further product developments are slated to be introduced in the first quarter of 2000.
Advertising.com's AdLearn Technology(SM) analyzes individual consumer preferences in real time rather than relying on broad demographic profiles used by other ad-networks. The company offers a shared risk environment for advertisers and guarantees pay-for-performance results. Advertising.com's enhanced customer service model and campaign performance, have combined to prompt 87% of the company's clients to renew their advertising and messaging campaigns.
About Advertising.com
Founded in October, 1998, Advertising.com, formerly known as TeknoSurf.com, offers a complete business solution for new media direct marketing. Successful advertising campaigns are delivered through an integrated package of content placement solutions and multiple delivery channels. The company's clients include numerous Fortune 100 corporations and 3 out of the top 10 Internet advertisers. Advertising.com is headquartered in Baltimore, MD, with offices in New York and San Francisco.
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