Advertising.com Announces New Wireless Advertising Delivery Service
CONTACT:Christopher Parente, Corporate Communications 410-244-6493, or e-mail, cparente@advertising.com
BALTIMORE, MD, February 1, 2000 - Advertising.com Inc., a fast-growing new media direct marketing company, today announced the launch of AdBroadcastSM, the first service ever to enable consumers to earn revenue in exchange for receiving targeting marketing messages on their wireless devices.
AdBroadcast allows wireless phone or pager users to earn money while receiving relevant marketing messages from various advertisers on their personal devices. Enrollment for AdBroadcast is free and upon registering for the service, advertisements will be delivered directly to a user’s wireless phone or text messaging based pager. With each message received, users earn between five and 50 credits (each worth approximately one U.S. cent) to use against their monthly service fee or airtime charges, or for anything else they wish.
"We're pleased to bring this groundbreaking, innovative service to both advertisers and consumers," said John Ferber, Co-Founder and Chief Internet Officer of Advertising.com. "AdBroadcast utilizes cutting-edge Internet technology to allow advertisers to take advantage of the tremendous growth predicted in the usage of wireless communication devices."
With AdBroadcast, users can receive payment from Advertising.com each month. The more ads a consumer receives, the more money they earn, and users can earn additional revenue by referring friends, family members and coworkers to join AdBroadcast. With AdBroadcast, national companies can advertise directly to consumers including ads with their local area phone number or store location in the message. The AdBroadcast program has already garnered thousands of users in late beta development.
AdBroadcast is the latest addition to Advertising.com’s current package of advertising solutions for targeting consumers that features an integrated range of Web, e-messaging and desktop product solutions. Advertising.com's AdLearnSM technology analyzes individual consumer preferences in real time rather than relying on broad demographic profiles used by other ad networks, delivering average click-through-rates of 1.12%, almost three times the industry average of 0.4%. The company’s performance and customer service has resulted in a 230% growth in revenues over the past quarter and an 87% campaign renewal rate.
About Advertising.com
Founded in October, 1998, Advertising.com, formerly known as TeknoSurf.com, offers a complete business solution for new media direct marketing. Successful advertising campaigns are delivered through an integrated package of content placement solutions and multiple delivery channels. The company's clients include numerous Fortune 100 corporations and 3 out of the top 10 Internet advertisers. Advertising.com is headquartered in Baltimore, MD, with offices in New York and San Francisco.
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